Social Media Bootcamp | Resources

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During SMartCamp (Social Media Art Camp), nonprofits, artists, arts organizations, bloggers, strategists, and a bunch of other really really interesting people gathered to talk about the intersection of Arts, Culture, and Technology.

As part of SMartCamp, we also ran a 4 hour Social Media Bootcamp. The workshop, which was limited to 20 participants (broken up into smaller groups of 5), allowed attendees to develop the foundations of a social media strategy, or workshop an existing social media strategy in a small group setting with one-on-one support from workshop leaders.

The workshop leaders included
Farra Trompeter
Maryann Devine
Damien Basile
and me, Jaki Levy.

Each facilitator gave a short 10 minute presentation, and then led a conversation within the small groups. All 4 presentations are included below (for even more SMartCamp presentations, go here).

We also took participants through a series of questions and shared resources (which were gathered by all the facilitators in a google doc). For your reference, I’ve also posted those resources below.

Enjoy!

GENERAL RESOURCES

NTEN: We Are Media
http://www.wearemedia.org
Case Foundation: Gear Up for Giving
http://www.casefoundation.org/social-media-tutorials
Beth’s Blog: How Nonprofits Can Use Social Media
http://beth.typepad.com
The A-to-Z of Social Media for Brands
http://econsultancy.com/blog/3965-the-a-z-of-social-media-for-brands
5 Must-Read Social Media Case Studies
http://www.socialmediaexaminer.com/5-must-read-social-media-marketing-studies/
A List of Articles on Social Media
http://www.arrowrootmedia.com/tag/social-media/

Audiences

Social Technographics
http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
http://www.arrowrootmedia.com/2009/05/10/the-pyramid-of-engagement/
The Conversation Prism http://www.theconversationprism.com
Social Media Demographics http://www.ignitesocialmedia.com/2009-social-network-analysis-report/
Museum 2.0 http://museumtwo.blogspot.com/
Twitter Directory (search, find Twitter users) http://wefollow.com/
Twiangulate (Relationship analysis tool) http://twiangulate.com/search/

Strategy (including staffing)

The POST Method
http://blogs.forrester.com/groundswell/2007/12/the-post-method.html
Nonprofit Social Network Survey Report
http://nten.org/research/2009-nonprofit-social-network-survey-report
(participate in this year’s survey here: http://www.surveymonkey.com/s/R8PL9RB)
How much time does it take to do social media?
http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html
Should CEOs and Executive Directors Use Social Media
http://beth.typepad.com/beths_blog/2010/02/should-ceos-and-executive-directors-use-social-media.html
How to Deveop A Small-Scale Social Media Plan
http://museumtwo.blogspot.com/2009/06/how-to-develop-small-scale-social-media.html

Monitoring and Listening

Frog Loop: Build Your Own Listening Dashboard… http://bit.ly/3JIwZ
A Recipe for Social Media Buzz http://nten.org/blog/2010/02/17/recipe-social-media-buzz

Metrics

Nonprofit Social Media Benchmark Study
http://www.e-benchmarksstudy.com/socialmedia/
Nonprofit Text Messaging Benchmark Study
http://mobilebenchmarks.org/
How To: Measure Social Media ROI
http://mashable.com/2009/10/27/social-media-roi/
Using Social Media to Meet Nonprofit Goals
http://www.idealware.org/sm_survey/download.php?key=14586454

Policies

Social Media Policies
http://socialmediagovernance.com/policies.php
What’s in a Social Media Policy and Why You Might Need One
http://www.bigducknyc.com/blog/?p=228
Nonprofit Communications – Weekly Roundup
http://www.bigducknyc.com/blog/?tag=roundup
Sample Policy for Responding to Comments (US Air Force)
http://www.wired.com/dangerroom/2009/01/usaf-blog-respo/

Relationship/Community Building

Online community building: Gardening vs. landscaping
http://www.socialbrite.org/2009/08/06/online-community-building-gardening-vs-landscaping/
5 Tips for Creating Non-Profit Online Communities
http://mashable.com/2010/02/12/non-profit-communities/

Twitter

Twitter Guide Book
http://mashable.com/guidebook/twitter/
Twitter: I think I get it. Now what do I tweet?
http://www.bigducknyc.com/blog/?p=329

TOOLS

Tweetdeck monitor conversations + posts on twitter : http://tweetdeck.com
Hootsuite.com helps you manage twitter accounts online: http://hootsuite.com
Facebook Page Analytics (find similar pages + fans) : http://fanpageanalytics.com/
Mailchimp (some of the best email marketing software around) : http://mailchimp.com

Jaki

Jaki is a WordPress, Drupal and Digital Producer. He founded Arrow Root Media.

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