This Spring and Summer, I’ll be leading a series of workshops and classes at 3rd Ward. Topics will focus on ecommerce, online marketing, social media, online communications, building an online audience, and finally – a 3-part wordpress workshop.
The classes were initially designed to be taken together, but are now flexible enough to be taken as individual components. Below is a description of all the courses.
Curious about past courses and workshops I’ve led? Want to peruse lots resources or just kill a Saturday nigt? Great. Check out my new archive of workshop resources.
Create Using Social Media
Facebook is now among the top 3 most visited sites in the world. This course will focus on how to leverage platforms like twitter, facebook, and flickr to create dialogue around your work, support your research, and build community. Many artists, non profits, and businesses are successfully using these online publishing platforms to share their mission, values, and process.
Section 1: Tuesday 7:00-10:00p, May 11
Email marketing is the most effective way to reach your customers, audiences, donors, and constituents. During the workshop, we’ll cover best practices for generating effective email campaigns. We’ll take time to actually consider what you can do to grab your reader, and move them to action.
Section 1: Monday 7-10p, May 24
Learn the basic mechanisms of e-commerce: who’s involved in transacting online? What are the roles of different parties? What happened when users click the “Submit Order” button? We’ll cover the necessary steps to set up and run your own online store: Get an Internet merchant bank account. Find a reliable host. Learn how to utilize your ecommerce technology.
Section 1: Tuesday 7-10p, May 25