Last year, I rode my bike 545 miles in 1 week from SF to LA. With 2,500 other cyclists, we raised over $15 million to benefit the SF AIDS Foundation and the Los Angeles LGBT Center. This is what AIDS Lifecycle is. An amazing community of cyclists, activists, and caring people. All riding to make a real difference.
A photo posted by AIDS/LifeCycle (@aidslifecycle) on
This year, to help raise even more money, we’re providing web services in exchange for donations. And it all goes to AIDS Lifecycle. The way this works is pretty easy. You need web help. We provide that help. Instead of paying us cash, you provide a tax deductible donation directly to the ride. Not sure what we do? Take a look at our wide range of services.
Interested? Just fill out the form below and let us know what you need help with.
And yes – there are limitations. We can’t build you a social network like Facebook or an ecommerce store that has Amazon.com like features in exchange for a donation. Unless that donation is really really big, of course. Then we’ll find a way
First – I know my mom and other folks who are not as tech savvy as others will probably read this – so I’ll answer their question first – what’s a CMS? Well, CMS stands for Content Management System – basically – it’s software to help people manage their content for their websites. I imagine many people reading this will already know that though.
So – now that we’ve gotten that question out of the way…there are many (MANY) Content Management Systems out there. I’m wondering – what are the most popular systems currently on the market?
There are folks in the WordPress community that claim we power >16% of the web. We first heard this stat in 2011. We’re avid fans of both WordPress and Drupal – so we are wondering – is this really true? It turns out – yes – it’s pretty true.
But is this the case for arts organizations and nonprofits? We decided to do some research for ourselves. We took a random sampling of 500 museums and worked to find out what CMS they were using to power their home site.
Here’s what we’ve found so far
More than 10% (55) of the 508 sites we sampled are running WordPress, and 46 (just less than 10%) are running Drupal. All in all, over 20% of museum sites are running open source code. And it looks like WordPress is indeed the most popular open source CMS currently around. While I have not (yet) surveyed every museum and nonprofit out there, this is a good start and I guess is indicative of what we’re looking at.
Either you’ve got a Facebook page (or you about to set one up). Either way, you’re probably wondering how to use that page to generate some cash. You’re not the only one. So the good folks at Nonprofit Webinars put together this great webinar on just that – how to use facebook to help your organization raise money. This particular webinar and series of slides was put together by the very fantastic Jeff Patrick, President & Founder of Common Knowledge.
For the past year, I’ve been working with clients who are itching for an iPhone app, but don’t yet have a dedicated mobile site. iPhone apps have great potential for engaging your current customers and building out your location based services. Before beginning development on an iPhone app, though, you need to ask “Should we focus on building out an iPhone app when we don’t yet have a mobile site built out? Do we have resources to do both at the same time?”
Why should you develop your mobile site before investing in an iPhone app?
As part of SMartCamp, we also ran a 4 hour Social Media Bootcamp. The workshop, which was limited to 20 participants (broken up into smaller groups of 5), allowed attendees to develop the foundations of a social media strategy, or workshop an existing social media strategy in a small group setting with one-on-one support from workshop leaders.
Instead of the usual discussion of Facebook fans and Twitter followers, we wanted to take a look at some of the most inventive implementations of social media we’ve come across: social media art experiments. We’ll be taking a look at how artists are incorporating social media in their art-making practices. You want to talk about creative community engagement strategies? Look no further than this round-up.
Gott Advertising provided solid support and help on ISSUE Project Room‘s google grants. Kevin setup multiple adcampaigns, focused keywords, and monitored all results to heelp drive traffic to ISSUE Project Room’s site.
From their site:
We build, manage and optimize online advertising campaigns for non-profits, charities, and progressive organizations.
We improve and complement your current fundraising, list-building, and advocacy efforts, via online advertising, search, social media and multivariate testing.
Our web media experience includes advertising, marketing, strategic thinking, buying, selling, consulting, negotiating, analysis, optimization and much more.
We take pride in our ability to study and navigate the rough, rocky, ever-changing world of online advertising. We sail nimbly through: CPC, CPM, CPA, CPNM, ECPM, ROI, IOs, ASPs, SEM, SEO, SMO, emails, blogs, banners, open rates, conversion paths, landing pages, added value, underdelivery, optimization, reporting and trafficking.
1. You are an adult now â€” itâ€™s okay to talk to strangers. Panel moderator Dr. Kyra Gaunt set the stage by reminding us to forget what we learned as kids. Social media â€” and in particular Twitter â€” is great for talking to strangers. You can learn new ideas and share resources with people around the world.
2. Take the walls down and embrace a â€™social cultureâ€™. Allison reminded attendees that social media tools are just that. If you want to create change, your organization needs to shift how it thinks about social mediaâ€“from a mindset of fear and control to one of listening and sharing. Several times she said we need to â€˜tear down the wallsâ€™ and allow the lines to blur between what happens internally and externally. Having a social culture is about opening up and sharing; letting go of the content and giving more credit than you take.
3. The Internet is not an ATM. Success is about building relationshipsâ€“not building numbers. For those people and orgs particularly interesting in raising money via social media, Deanna shared a helpful way to think about this: Just like you canâ€™t walk into a bar, say how awesome you are and then ask someone for moneyâ€¦ you canâ€™t expect people to give you money, hand over fist, via Facebook and other social media sites. You have to build relationships and follow the tried and true practices of fundraising â€” the same ones that have been around since before the web â€” share your story, interest the potential donor by giving them something to do other than donating (cultivation), share more about your work and invite them to see your programs in action (stewardship), and then ask them to join you/invest/donate (solicitation).
4. Being everywhere is nice, being relevant is best. Andrew spoke about the huge access the Internet offers â€” citing stats from how the presidential candidates used social media in the 2008 election. Where radio, TV, and print are economies of scarcity, he said the Internet is an economy of abundance. Deanna asked a great question in response, â€œHow do we move from abundance to being relevant? How do we make info relevant and interesting in peopleâ€™s lives?â€ I think this is one of the most important questions to ask and consider right now.
5. Logos donâ€™t talk, people do. Another hot question at this seminar and others on nonprofits + social media is about walking the line between your professional and personal brand, especially if you are the one tweeting, blogging, status-updating, commenting, texting, etc. for your organization. Allison made a great point in response to this topic and reiterated her earlier comments about taking down the walls and letting it blend. People want to talk to other people. â€œSocial media is not a spectator sportâ€”itâ€™s a contact sport.â€ If you are not sure if social media is for you, start small and experiment.
Next seminar from Baruch College will focus on â€˜going mobileâ€™ on November 12, 2009. To watch footage from this event or find out more about the next one, check the Center for Nonprofit Strategy and Management.
I hope you’ll be able to join me at one or more of these exciting events!
Public Relations for the 21st Century Fran Kirmser & Jaki Levy, Thursday, October 8, 6:30-9pm
LOCATION: The FAR Space
In a culture saturated with information, how can an artist continue to stand out from the pack? What are some new (and old) methods to help your work get noticed? Join us at The FAR Space to explore the intersection of traditional marketing streams with newer web-based media platforms. Hear examples of creative and effective marketing campaigns and best-practices for how to get the word out in the 21st century.
Co-presented with Harlem Arts Alliance
Growing Your Web Presence Jaki Levy, Mondays, October 19, 26, November 2, 6:30-9pm
LOCATION: Harlem Arts Alliance
This hands-on three-part workshop helps participants create their online presence. Learn how to set-up your own site and integrate free web platforms like Flickr, YouTube, & WordPress to build a cost-effective and dynamic communication center that reflects your creative work. We will begin to develop and implement individual plans and strategies for your current projects.
Harlem Arts Alliance
290 Malcolm X Blvd, 2nd Floor
Between 124th and 125th Streets in Manhattan
2/3/4/5/6/A/B/C/D to 125th Street
Co-presented with Harlem Arts Alliance
Advanced Internet Strategies Jaki Levy, Mondays, November 16, 30, December 7, 6:30-9pm
Take your existing online presence to a whole new level in this hands-on three-part workshop. Brainstorm innovative strategies in a group setting to harness new media platforms, incorporate social networks, blogs, and other free web services. We will discuss appropriate and relevant technologies and techniques to move your current work forward.
Tonight, I will be joining a group of Immigrant Artists in New York City to discuss how to make use of the vast resources available in NYC and beyond. I will focus on developing audiences online, and doing strategic outreach using multiple online channels such as email marketing, and increasingly popular social networks.
Join NYFA and BAC for a fun evening. Come meet artists, and learn about new resources….
Conversations: Rediscovering Community Resources to Sustain your Art
New York City can seem overwhelmingly vast, divided, and impersonal to newcomers and longtime residents alike, and presents specific challenges to artists struggling to create, often in isolation.Â To help newer New Yorker artists keep on creating,Â NYFAâ€™s Immigrant Artists Project (IAP) proposes a forum called Conversations for immigrant and culturally specific artists to exchange stories, expertise and support with their peers, building community and sharing resources to further enrich their artistic lives.Â IAP is hopeful this will be the first of a series of forums hosted at NYFA in conjunction with organizations such as BAC.
Our inaugural Conversations forum will focus on recognizing and drawing on existing community-based resources in the current economic-political climate, with guests presentations by Cecilia Jurado and others to be announced.Â Participants will share their experiences in persevering in their arts practice in spite of immediate financial burdens, lack of funding opportunities, and in finding alternative resources within their own communities.
Please come prepared to share your own stories!The evening will be devoted to networking, with refreshments served, following brief guest presentations. Feel free to bring promotional materials to share with our group.
This event will be hosted at the NYFA Offices:
New York Foundation for the Arts
20 Jay Street, 7th Floor
Brooklyn, NY 11201
This event is part of NYFA’sÂ Immigrant Artist Project (IAP). Through this project, NYFA seeks to expand the community of artists it serves by nurturing new connections among artists and organizations, and by fostering a supportive community of empowered artists with diverse educational, cultural, and creative backgrounds.
Brooklyn Arts Council (BAC) strives to enrich the quality of life throughout Brooklyn by fostering, encouraging and promoting the arts through service and support to artists and arts organizations.Â BAC Folk Arts works with Brooklyn-based folk and traditional artists and their communities to identify, document and present arts that express the boroughsâ€™ diverse living heritage.
Beginning this Tuesday, I will be leading a 3 week workshop at The Field. The workshop is focused on building a solid and meaningful internet presence, and is geared towards practicing Artists and Arts Organizations, looking to build new audiences and connect with their current base.
The workshop ranges from the very practical nuts + bolts to a broad strategy. In the past, I have given overviews and tutorials of various online platforms including Facebook, Email Marketing Software, Content Management Systems, and WordPress.
I know there are some readers + subscribers who’ve taken the workshop before – I’d love to hear from you!
If you’re reading and have any comments about the past workshops, please feel free to add them here.
CURRENT PARTICIPANTS SHOULD
Join the facebook group for this workshop [click here]. If you don’t have a facebook account, you will need to set one up.
I don’t usually do these “How to use xyz to do abc” kind of posts (or do I?). So while I might be able to write a post on “how to use facebook for marketing your organization,” I’ll spare you. There are many other places you can go for that
The post said “Facebook isnâ€™t a marketing panacea. Weâ€™ve never seen hard numbers that show it sells tickets or even holds peopleâ€™s interest. Sure, itâ€™s free and easy but maybe your limited time would be better spent elsewhere especially if you are over 25 and werenâ€™t born holding a Macbook.”
I am writing to let you know that Danciti is right. You should not be using facebook to market your organization if you’re like 50 years old.
Another thing Danciti is right about – Facebook does not sell tickets.
People sell tickets. But smart people can use facebook to help them sell these tickets (and many other things).
Let me put it in simpler terms. This past season, I ran an online marketing campaign for DanceBrazil. In addition to putting together their site, producing a webcast, and inviting bloggers like Tonya Plank to see the show, I setup a facebook page for the company. I also ran ads on facebook for the company.
Without betraying any implicit confidentiality, I’ll say this. The company received approximately $20 for every $1 I spent on facebook. For example, this means that if we had a budget of $100, the company would have sold $2000 in tickets (via facebook). This, of course, is not as simple as I am breaking it down. I spent alot of time on facebook on behalf of the company. Alot. And by alot, I mean alot. I engaged people. I asked them questions. I listened to them. I reached out to people individually. I built a small audience for DanceBrazil on facebook. And THEN – once I had an engaged audience – I ran ads. On facebook. And we sold tickets. Lots of them. On facebook.
In the interest of full disclosure, I am not a 25 year old, but I was born holding a Macbook. Also, DanceBrazil is highly interesting to watch. If your product sucks, you’re going to have to spend more money to either make your product not suck, or marketing a sucky product. Either way, it helps to not have a sucky product.
For those interested in a full blown case study (without the words um, like, Macbook, and sucky) …stay tuned…..
This past month, I setup a facebook ad campaign for a company. There are many who say that facebook ads do not work. For the purpose of this article, I will disagree with them. The goal for the campaign was to generate awareness about the company on facebook, and it worked. Â I was able to target my ad according to age, demographics, interest, price, and schedule. I was also able to track the results of the ad in real time. Â
For this test campaign, I budgeted $20/day. As I stated above, my main goals were simply to build awareness of the company, and drive traffic to their facebook page and promote their event on facebook. In a matter of days, the ad appeared on facebook over 300,000 times. 107 people clicked on the ad. In terms of clicks, this is wildly disproportionate to other ad networks like Google. Nonetheless, there was a small, but extremely relevant increase in participation. Â Here’s a breakdown of stats
Click through rate: 0.03%
total spent:Â $64.01
I knew the benefit of setting up a campaign on facebook would be the targeting that facebook provides. For example, if I wanted to reach people who are interested in Aerosmith, The Who, and/or The Daily Show, I had the option of doing so. And my ad also appeared ALOT.
If you’re looking for impressions (awareness), facebook is a good platform. If you’re looking for direct conversions (leading to purchases), I would still consider it. However, I would strongly consider running a google adwords campaign at the same time to compare results.
For those interested in running a campaign, I’ve attached some visuals.
Below are a few screenshots of what the ad setup process looks like on facebook.Â
If you’ve run a facebook ad, or are thinking of doing it, let me know. I would love to hear your thoughts, comments, and questions. What are you looking to advertise? What are your expectations for setting up the ad?Â What do you want your audience to do? Â What kind of results do you expect?
It’s really been great working with Daniel and his company. They really did a phenomenal job in gathering their assets, organizing their content, and creating compelling videos. Congratulations, Daniel! It’s exciting to know I’ll be able to continue to help you communicate your wonderful work!
I initially setup this wordpress site in a subdirectory ( /wordpress ) so that I could develop things without affecting their active site. After the wordpress site was all setup, I needed to make the switch. The article above did the trick for me.
I’d love to hear your thoughts – share your ideas and leave a comment!
KC Collaborative Audience Development Exec Summary June 20, 2008
This executive summary provides a brief overview of a three-phased audience development research project initiated by the Arts Council of Metropolitan Kansas City and conducted by Surale Phillips between 2003 to 2008. The job of connecting with arts audiences is getting tougher in an increasingly competitive world. Adding to this challenge is the fact that arts organizations often work in isolation, unaware of research and replicable innovations from across town or from across the nation. This report offers guidance for finding new audiences and connecting with all audiences in meaningful ways.
KC Collaborative Audience Development Phase III June 20, 2008
This report focuses on the many lessons learned by arts organizations in the Kansas City metropolitan area in a multi-year collaborative audience development project. As noted by Jerry Yoshitomi, the findings of Phase III of the project align with recent research in social psychology and marketing, as well as the Web 2.0, social marketing, self-curated world that is emerging. The recommendations and tools included in the full report take into consideration the changes in cultural communication methods and make use of new, more efficient ways of using technology to keep marketing costs down while increasing patron connection and response.
AYN Brand has also published this great web2.0 primer. Take a look through the presentation below:
With a growing number of sites and social networks, how do you decide what networks to join? What strategy should you use? What kind of time will it take? While all these questions are valid, the most useful question is: what will be most useful for me? What will keep me connected to others and others connected with me?
I think the best way to look at social media is to view it as a way to open up access points. These points can then be leveraged to create content, connection, and community. Do that well, and they can also add to lead generation, nurturing and conversion.
Iâ€™ll talk more about this in a free webinar this Wednesday put on by the good folks at Jigsaw, but here are couple point to ponder.
Choose your social media tools with an ideal interaction in mind
– Is a blog a starting point or an ending point?
Choose your social media objectives with connection in mind
– Are you after traffic, primary and secondary links or access to communities that think and act alike?
Jeff Pulver writes about the role of an online “Community Developer”:
A companyâ€™s Facebook strategy is just a piece of the answer. It is not the complete answer. At best it is a tactic. And a companyâ€™s social media strategy isnâ€™t something which can be entirely outsourced either. When implemented it requires a commitment from the company to support the efforts, not to just press play and walk away and hope for the best.
While I have actively used the term â€œcommunityâ€ since 1994, and hired a friend in 1999 and gave him a title of â€œCommunity Developerâ€ it has taken a number of years for the world to catch on to some concepts I have been taking for granted for years.
It turns out when you decided to put your company â€œon the Internetâ€, like it or not, it would be a lifetime commitment to being subject to ongoing change and innovation. What at first was creating a gateway for company email and a website to establish an Internet presence has evolved into being able to leverage the best tools whenever possible when playing in an always-on world of pervasive broadband.
Chris Brogan writes a series of articles on social media. A few of his tips:
1. Social media isnâ€™t that scary, but it is different than what youâ€™ve been doing. For one thing, itâ€™s far more messy, and requires a lot more hand-holding.
2. You have SO MUCH to gain from figuring out some of these tools and the way weâ€™re using them.
3. Blogging isnâ€™t the same as releasing marketing materials.
4. Putting up commercials on YouTube isnâ€™t videoblogging.
I read this article by Britt Parrot some time ago and thought it good enough to repost here:
Social media is not about technology, nor about keeping up with the latest trend. The primary goal of using social media has to be communication, not technology and not viral marketing. A company has phones because it wants employees to be able to talk to other people, not because it wants to be at the â€œcutting edge of voice-activated, enterprise digital communication systemsâ€â€”and not because it wants to call everyone in the phone book with a sales pitch! If the main goal for using social media is to be at the cutting edge of technology, or if your clientâ€™s eyes light up when they realize they can use social media to send a mass message to followers, it will fail. Social media is part of a long-term communication strategy to build relationships.
Ignite Social Media writes about the difference between a social media campaign and social media strategy:
Social media strategy: A social media strategy should always come before a social media campaign. Ideally, it should come at least six months before the social media campaign. In it, you re-evaluate your internal assets and begin to (a) analyze and (b) engage with the community, but you donâ€™t â€œaskâ€ for anything in return yet. We did this first for Ignite, and it pays huge dividends.
Social media campaign: A social media campaign derives from a social media strategy. The major difference here is that now you (a) understand the audience that cares about your subject and where they gather, (b) youâ€™ve given quality information away and developed followers, and (c) you now have measurable goals. Now youâ€™re activating people and trying to â€œgetâ€ something.