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What Kind of CMS’s Do Museums Use?

First – I know my mom and other folks who are not as tech savvy as others will probably read this – so I’ll answer their question first – what’s a CMS? Well, CMS stands for Content Management System – basically – it’s software to help people manage their content for their websites. I imagine […]

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Raising Money on Facebook

Either you’ve got a Facebook page (or you about to set one up). Either way, you’re probably wondering how to use that page to generate some cash. You’re not the only one. So the good folks at Nonprofit Webinars put together this great webinar on just that – how to use facebook to help your […]

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iPhone apps versus Mobile Website

For the past year, I’ve been working with clients who are itching for an iPhone app, but don’t yet have a dedicated mobile site. iPhone apps have great potential for engaging your current customers and building out your location based services. Before beginning development on an iPhone app, though, you need to ask “Should we […]

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Social Media Bootcamp | Resources

During SMartCamp (Social Media Art Camp), nonprofits, artists, arts organizations, bloggers, strategists, and a bunch of other really really interesting people gathered to talk about the intersection of Arts, Culture, and Technology. As part of SMartCamp, we also ran a 4 hour Social Media Bootcamp. The workshop, which was limited to 20 participants (broken up […]

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Social Media Week NYC 2010

The first week of February is Social Media Week in NYC. Along with Little Big Pictures, we’ll be co-hosting this month’s #artstech event, which is exploring the creative overlap between social media and the arts. Instead of the usual discussion of Facebook fans and Twitter followers, we wanted to take a look at some of […]

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Happy 3rd Birthday Gott Advertising!

Congratulations, Kevin! Today marks the 3rd year of business for Gott Advertising. Gott Advertising provided solid support and help on ISSUE Project Room‘s google grants. Kevin setup multiple adcampaigns, focused keywords, and monitored all results to heelp drive traffic to ISSUE Project Room’s site. From their site: We build, manage and optimize online advertising campaigns […]

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Social Media and NonProfits

[via] 1. You are an adult now — it’s okay to talk to strangers. Panel moderator Dr. Kyra Gaunt set the stage by reminding us to forget what we learned as kids. Social media — and in particular Twitter — is great for talking to strangers. You can learn new ideas and share resources […]

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Upcoming Talks + Events

On Sept 23rd, I’ll be joining Marc Kirschner, Sydney Skybetter and Tom Schreiber for a Keynote Lunch at the New York State Arts Summit You can see my presentation here. We’ll be talking about Arts + Social Media (the video above was featured on On Sept 29th, I’ll be joining Brian McCormick and many […]

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Rediscovering Community Resources to Sustain your Art

Tonight, I will be joining a group of Immigrant Artists in New York City to discuss how to make use of the vast resources available in NYC and beyond. I will focus on developing audiences online, and doing strategic outreach using multiple online channels such as email marketing, and increasingly popular social networks. Join NYFA […]

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Upcoming Workshop: Strategies for Internet Outreach

Beginning this Tuesday, I will be leading a 3 week workshop at The Field. The workshop is focused on building a solid and meaningful internet presence, and is geared towards practicing Artists and Arts Organizations, looking to build new audiences and connect with their current base. The workshop ranges from the very practical nuts + […]

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Using Facebook for marketing your Organization

I don’t usually do these “How to use xyz to do abc” kind of posts (or do I?). So while I might be able to write a post on “how to use facebook for marketing your organization,” I’ll spare you. There are many other places you can go for that HOWEVER – I just saw […]

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Setting up Facebook Ads: Part 1

This past month, I setup a facebook ad campaign for a company. There are many who say that facebook ads do not work. For the purpose of this article, I will disagree with them. The goal for the campaign was to generate awareness about the company on facebook, and it worked.  I was able to […]

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We’ve launched Daniel Gwirtzman’s site!

I’m happy to say we’ve officially launched Daniel Gwirtzman Dance Company’s new site! Actually, I’m quite impressed with the final product we put together for the Daniel Gwirtzman Dance Company. With the help of great media all around, we were able to piece together a photo gallery, a video gallery, a new subscription system, and […]

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National Arts Marketing Project Conference

This week is the National Arts Marketing Project Conference. For those interested in how the new ways of the web are affecting the arts and beyond read on! The Arts Council of Metropolitan Kansas City published these two very interesting reports – well worth a read. These publications are being discussed at the National Arts […]

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Social Media Strategy

With a growing number of sites and social networks, how do you decide what networks to join? What strategy should you use? What kind of time will it take? While all these questions are valid, the most useful question is: what will be most useful for me? What will keep me connected to others and […]

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Effective Use of Webtools

This coming Thursday, the Queens Council for the Arts will be hosting a panel for artists. As one of the panelists, I’ve been asked to address the question, “How to effectively get your message out.” Essentially – you’ve got a website, a social networking profile, or other online identities – now what? This past May, […]

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