Arrow Root Media is proud to have posted a new article on Torque Magazine! Torque is an online WordPress magazine that has a ton of information for the WordPress community (people like you). We’re long time readers so are happy to be contributors.
The article reviews Google’s new search algorithm. This time they have been so kind to announce it before it happened. Much thanks to the guys at Google…we greatly appreciate the heads up!
Basically Google will now be using “mobile-friendliness” as a ranking factor for websites. For the web savvy – this we’re talking RWD (Responsive Web Design).
We all use mobile devices and scroll the internet in any given place at any given time. It only makes sense that Google would eventually “grade” websites based on their “mobile-friendliness”. Google announced that this change in algorithm will be released on April 21, 2015.
Be sure to check out the article to see how you can ensure your site is “mobile-friendly” and ready for this next update. And – as always, if you need help getting your site “mobile-friendly” ready, please be sure to contact us and we can help!
Google rates your site on relativity, keyword usage, site structure, site speed, time visitors spend on your site, number of inbound links and quality of inbound links. The way your website is built and optimized depends on how many organic visitors your site will get.
To help you gain more traffic, Arrow Root Media is offering a complimentary site review to see how your site performs with these metrics. We will then set up a call with you to go over these results and explain what everything means so we can discuss performing a full SEO Audit of your site.
We love helping businesses succeed and operate more efficiently, which is why we are doing this!
The full SEO Audit is an extensive site audit to identify exactly what errors and warnings are affecting your site and where they are so we can correct them effectively. During the SEO Audit we will also perform a keyword research to target your audience better using relative keywords. Identifying the issues that your site has and correcting them enhances the search engines’ ability to crawl your site effectively and turn your pages up in the search results when people search for what you are offering.
After the audit has been completed and written up in detail, we develop a game plan to best suite you and your business. This will include correcting any and all errors that were uncovered during the audit, optimizing your site’s pages, blog posts, etc.
We also help you develop an online presence through social media, creating brand awareness. Posting relevant and shareable content that people will want to read and share on these social media channels greatly increases organic traffic to your site. People want to read something that is relevant to what they are dealing with or experiencing at the time. If this information is engaging, they will then share this information with friends, family, etc. increasing overall visibility of your site in the process.
We understand that every business is different, has different needs and different clientele. We customize your game plan depending on your specific needs and locations.
Arrow Root Media has been able to help many companies increase their organic search traffic. We have uncovered major site issues: Missing sitemaps, missing image alt tags, missing meta descriptions, URLs that are too long, duplicate page titles, duplicate content and many other issues. We use many different places such as Yelp, Manta, Yellow Pages, Google Places, Google+, and many more to ensure that people are able to find your site, what you are offering and get the information they are looking for.
Ensuring that your site utilizes all of these things will greatly increase your organic online presence which in turn can increase your overall revenue. Drawing in the people that are looking for what you have to offer, turns into sales.
SEO is no longer a solution in and of itself. SEO must be paired with content marketing and social media to establish relevance in the new semantic web.
