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Upcoming : WordPress Workshop @ 3rd Ward

3rd Ward Logo

Here’s a freakin’ awesome deal from 3rd Ward : Sign up for the WordPress Workshop (section starting 6/13), Illustrator Intensive (6/13), OR Intro to After Effects (6/19) and get a FREE Apple Wireless Keyboard and Mouse.

Starting June 13th, I will be leading a 3 week workshop on WordPress. I’ve helped many organizations build their sites using WordPress and simply love the platform (in fact, this site is running on WordPress). It’s great for blogs, portfolio sites, and creative folks. You can even run ecommerce sites using WordPress.

Go on. Register for the class

A bit about the class :

You’ll learn the in’s and out’s of setting up, customizing and running your own website using WordPress, the most popular blogging platform.

WordPress is used for top blogs like CNN Money, all the New York Times blogs, and many non-profit arts websites. Simply put, WordPress makes publishing your website much easier.

We’ll start off with the basics (like setting up your own hosting) and then move to more advanced topics like customizing a theme (through the WordPress template engine), and inserting plugins for Twitter and Facebook. We will also set aside some time to review content strategy, site architecture, and look at popular plugins to help you sell your products online. This class will work well for both beginners and experts.

You can register for the class by clicking this link.

And to learn more about wordpress, visit my wordpress archives. Really. Click on that link. Or, you can take a look at some sites I’ve built using wordpress.

Setting Up an Ecommerce Site

This winter, I’ll be teaching a series of classes at 3rd Ward. The first part of the series will be a workshop focused on setting up an ecommerce store. We will look at live sites and multiple ecommerce platforms. This will be a great class and flexible enough to meet your needs. Read below for more

REGISTER HERE

COURSE DESCRIPTION

Running an online store enables you to sell your works and products without the constraints of time and space. This seminar serves as a crash course in running your own online business. Two main topics will be covered:

The basic mechanism of e-commerce: who’s involved in transacting online? What are the roles of different parties? What happened when users click the “Submit Order” button?

Steps to set up and run your own online store. Get an Internet merchant bank account. Find a reliable host. Learn how to go about your ecommerce technology. Consider buying an off-the-shelf solution, renting technology from a 3rd party provider, or using open-source or free shopping cart software packages. Learn about payment processing with PayPal, 3rd-party hosting and doing it yourself. Get familiar with shipping methods, managing inventory and your products, securing online transactions, designing your store appearance, and basic search engine optimization (SEO).

Instructor
Jaki Levy founded Arrow Root Media, a New Media Production and Consulting company. Jaki has worked with multiple non-profits, including: Issue Project Room, The Field, Dance/USA, Rockaway Waterfront Alliance, Queens Council on the Arts, DanceBrazil, and Soundstreams.  His online initiatives and work with Misnomer Dance Theater helped the company secure over $1.25 million in grants from the Doris Duke Foundation and the Rockefeller Foundation to help develop new initiatives for the arts online. He was also the recipient of Cisco’s $25,000 Digital Incubator grant. In 2010, he will be officially launching elastic-city.com, a full ecommerce site devoted to artistic walking tours in NYC.

Location
573 Metropolitan (btw Lorimer & Union), Brooklyn

REGISTER HERE

Tools for Running Your Business Online

NOTE: This post was published for participants taking an online marketing seminar at 3rd Ward. I will be fleshing this post out with actual descriptions and summaries. In the meantime, I hope you find this list useful.)

“What can be measured doesn’t always count and what counts can’t always be measured.”

– Einstein

Running a business, organization, or freelance operation in the new economy requires you to be savvy online (if you want to survive). Below is a list of online tools I use and/or recommend.


Online Publishing : WordPress, Posterous, Tumblr, SquareSpace, BusinessCatalyst

I use WordPress to run this site. For more wordpress resources, visit my wordpress archives.

Sample Blogs:
http://unclutterer.com/
http://www.getstoried.com/
http://www.chromasia.com/iblog/

Social Networks : Facebook, twitter, flickr, youtube
Some sample facebook pages:
http://www.facebook.com/issueprojectroom
http://www.facebook.com/brooklynmuseum

Online Communities : Ning, Meetup.com

Some sample ning communities:
Radiohead’s Ning Community
Dance-Tech.net

Email Marketing : Mailchimp, Constant Contact, Vertical Response

Tracking Online Activity : Google Analytics or Clicky

Communication : Setup Google Apps on your own domain for business email + google docs for collaboration. Setup an account here

Web Hosting: Bluehost

Organizing Yourself : BackPackIt, Basecamp

Bookkeeping + Invoicing : QuickBooks or Freshbooks (online invoicing)

CRM (customer relationship management): Salesforce, Tactile CRM, HighRise

Publicity : PR Newswire

Upcoming Workshops at 3rd Ward

I hope you’ll be able to join me this weekend at 3rdWard.

I’ll be leading 2 seminars on e-commerce and online marketing.

The workshops will be at 537 Metropolitan Ave

ONLINE MARKETING

This seminar offers a quick overview and demos of a variety of free/cheap tools and resources for your online marketing and promotional needs. From blogs, social networks, RSS feeds, twitter, friendfeed, Google AdWords and mailing list management, to tools that enable easy sharing of your content, gathering of user comments, simple-to-make animations, photo-video slide shows, and annotated video clips.  We’ll also discuss the all-important search engine optimization (SEO) techniques.

To better use these services, we will discuss the basic ideas behind them and how they function together. We will also cover how to design marketing and promotion projects for your own business.

ECOMMERCE (register)

Running an online store enables you to sell your works and products without the constraints of time and space. This seminar serves as a crash course in running your own online business. Two main topics will be covered:

The basic mechanism of e-commerce: who’s involved in transacting online? What are the roles of different parties? What happened when users click the “Submit Order” button?

Steps to set up and run your own online store. Get an Internet merchant bank account. Find a reliable host. Learn how to go about your ecommerce technology. Consider buying an off-the-shelf solution, renting technology from a 3rd party provider, or using open-source or free shopping cart software packages. Learn about payment processing with PayPal, 3rd-party hosting and doing it yourself. Get familiar with shipping methods, managing inventory and your products, securing online transactions, designing your store appearance, and basic search engine optimization (SEO), etc.

Upcoming Talks + Events

On Sept 23rd, I’ll be joining Marc Kirschner, Sydney Skybetter and Tom Schreiber for a Keynote Lunch at the New York State Arts Summit

You can see my presentation here.

We’ll be talking about Arts + Social Media

(the video above was featured on TechPresident.com)

On Sept 29th, I’ll be joining Brian McCormick and many others to talk about Dance, New Media, and Blogging at Movement Research.

For those in NYC – Here are the critical details.
This should be an awesome panel (Brian is great)

Studies Project: Towards an Adjudication Model for Dance Criticism
Tuesday September 29, 2009 at 7pm.
Abrons Arts Center at 466 Grand Street.
Conceived of and moderated by Brian McCormick

Read about the event here

In addition to these speaking engagements, I’ll be leading a few workshops at The Field

I hope you’ll be able to join me at one or more of these exciting events!

Public Relations for the 21st Century
Fran Kirmser & Jaki Levy, Thursday, October 8, 6:30-9pm
LOCATION: The FAR Space
$40/$25-Field Members

In a culture saturated with information, how can an artist continue to stand out from the pack? What are some new (and old) methods to help your work get noticed? Join us at The FAR Space to explore the intersection of traditional marketing streams with newer web-based media platforms. Hear examples of creative and effective marketing campaigns and best-practices for how to get the word out in the 21st century.

Co-presented with Harlem Arts Alliance

Growing Your Web Presence
Jaki Levy, Mondays, October 19, 26, November 2, 6:30-9pm
LOCATION: Harlem Arts Alliance
$120/$75-Field Members

This hands-on three-part workshop helps participants create their online presence. Learn how to set-up your own site and integrate free web platforms like Flickr, YouTube, & WordPress to build a cost-effective and dynamic communication center that reflects your creative work. We will begin to develop and implement individual plans and strategies for your current projects.

Harlem Arts Alliance
290 Malcolm X Blvd, 2nd Floor
Between 124th and 125th Streets in Manhattan
2/3/4/5/6/A/B/C/D to 125th Street

Co-presented with Harlem Arts Alliance

Advanced Internet Strategies
Jaki Levy, Mondays, November 16, 30, December 7, 6:30-9pm
$120/$75-Field Members

Take your existing online presence to a whole new level in this hands-on three-part workshop. Brainstorm innovative strategies in a group setting to harness new media platforms, incorporate social networks, blogs, and other free web services. We will discuss appropriate and relevant technologies and techniques to move your current work forward.