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– Who am I?

– Who are you?

Some interesting stats from the Nonprofit World :

1. Social Media has a measurable ROI

The Average Cost of a Facebook Like is $3.50 and a Twitter Follower costs $2.05. The Average Value of a Facebook Like is $214.81 over the 12 months following acquisition.


2. Strategy Matters

Organizations were asked “Overall, thinking about what you achieved with your commercial social networks over the last 12 months, what were the most important factors in your success?” Their responses included :

3. There is a correlation between email marketing and social media


Pyramid of Engagement – Excercise

via Groundwire

Use the pyramid above to map your organization’s audiences onto various levels. Who would fall in each category? What do you notice?

Download these resources :


Presentation from eMarketer (reports available via SIBL)

Google Presentation on Social Media