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Targets. Goals. Metrics. Conversions. We’ll help you identify these things so we can start your project out with a solid plan



Create one-of-a-kind, award winning designs



We handle custom theme development, bespoke plugins, and unique web applications



Ongoing plugin updates, tuneups, security audits, optimizations, and custom migrations

Featured Case Study


  Dance Films Redesign 

When embarking on the design of a new online presence for Dance Films Association we formed a community user-centered, creative and open process to cultivate engagement through co-creation. As partners for several years we entered the project with DFA with a unique position to understand all the elements of the custom design for community, creative and technical needs.  Throughout the design process, we created points to foster dialogue, collaboration and co-creation among the member of DFA, dance and film professionals invested in the future of the Dance Films Association.

Read the full case study

From the Blog


WordCamp US – Photos

This year’s inaugural WordCamp US was hosted in Philadelphia. Over 2,000 WordPress makers and users attended the conference. Below are some photos I took while at the conference in Philadelphia. Here’s a direct link to the entire Flickr Album. Ever since I’ve been attending WordCamp SF, Matt Mullenweg would deliver his “State of The Word” …


Why SEO Work Needs to Be Done After A Website Redesign

You have just completely re-done your website and it looks amazing! So, what about your Search Engine Optimization (SEO)? SEO is very important for making your website easy for both users and search engine robots to understand. Did the company that re-did your site offer you SEO services to optimize your site afterwards? After doing …

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How #tech4good is Helping People in Nepal

The Nepal earthquake was the deadliest earthquake to strike the region during our lifetimes. With a perspective of hope and optimism, we are looking for ways technology is being utilized to help in the recovery efforts. From the first moments of the quake to many weeks after, we’ve seen people mobilize on the ground, and online …


Is Your Site Mobile-Friendly?

Arrow Root Media is proud to have posted a new article on Torque Magazine! Torque is an online WordPress magazine that has a ton of information for the WordPress community (people like you). We’re long time readers so are happy to be contributors.   The article reviews Google’s new search algorithm. This time they have …

Featured Projects

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Custom WordPress Theme and Development for San Francisco Startup

Daxor Corporation

Daxor Corporation

Daxor Corporation, based in New York, is the very first company to successfully have manufactured a machine, the Blood Volume Analyzer (BVA-100) that precisely measures how much blood a patient has in their body. This is a truly revolutionary piece of machinery that is able to accurately help physicians diagnose their patients correctly and provide the best …

Home - Fuse CorpsFuse Corps   Spark a Movement

Fuse Corps

In just a few short weeks, we updated Fuse Corps entire WordPress site and prepared them for a successful relaunch.


Battersea Spanish

WooCommerce. Event Ticketing. Stripe. Calendars. Blog. All these integrations plus a great looking site? Check.

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Coppersea Distilling

Coppersea Distilling is a Heritage Methods farm distillery in New York’s Hudson Valley. We provided strategy, design, development, and ongoing support for Coppersea’s launch. Within a few months of launch, Coppersea was featured in Time, Edible Manhattan, MSNBC, and several other media outlets.

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Worker Cooperative National Conference

We partnered with Tythe Design to deliver a fully featured conference website. Features include a speaker lineup, conference schedule, registration through eventBrite, and Spanish / English on many pages.