Together with the fantastic design and strategy team at Purpose, we developed a custom WordPress plugin for MTV’s Act Blog, helping people take collective action.

Some of the basic tech details :

Our custom plugin utilizes custom post types to allow MTV to build a directory of actions. The plugin also connects directly to the Social Actions database and gives the MTV bloggers access to a large set of actions to plug into their posts.

We also worked with the Gigya API – this particular piece encourages visitors to share their actions with their friends.

Many thanks to all the folks who spent countless hours working on this!