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Strategies for Online Outreach at The Field | Spring 2008

This month, I am leading a workshop at The Field called Strategies for Online Outreach.

In addition to looking at online marketing, I am hoping that the working artists in this workshop will begin developing interesting online projects. I was thinking about how artists translate their work online and came across this great article on Creative Capital.org.

The article looks at interesting web projects that artists put together as an extension of their work. I remember seeing (and loving) one of the projects, Learning to Love You More by Miranda July and Harrell Fletcher. The project asks user to complete “homework assignments” – and the results are often heartfelt, hysterical or both. The artists say, “We spend hours drifting through the site…reading your life stories, watching your videos, listening and looking. It is one of our favorite things to do, and we know that thousands of other people feel the same way.”

I wonder how this kind of project can be developed within the performing arts community. . . . What will it take?

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