One of the more exciting developments this past year (aside Obama’s Inauguration, the stock market crash, and Twitter – yes there are other things in this world aside from twitter), has been the proliferation of live online video.
These unique online events brought in more audience members than the theaters could hold, and generated more online buzz than any of these companies could have hoped for.
Simply said, more people saw their work online than in the theater. Not only that, but the online audience loved the performances and were highly engaged, updating their facebook statuses while the performances were happening. Many came back to the website long after the webcast was done to see the archived video. All of this was not too surprising for me. People love interacting online, particularly around live events.
Just think back to the past few Oscar Parties, Superbowls, and Elections….
What was surprising to me – many people who were watching the webcast had already seen the company’s work before live – in the theater. However, countless others had never had the opportunity to see the company’s work and lived in places the company had not yet toured.
I thought I’d share a little more insight and answer some common questions I’ve received since then:
- How do I do a live webcast?
- How much does this cost?
- Is this for me?
- Where’s the money?
- Will it take away from my live audience?
Before I start answering these questions, I’m wondering – why aren’t more companies doing this?
Bars in New Orleans and Fort Lauderdale have webcams and webstreams.
Why aren’t arts organizations and companies doing the same?
I’m convinced this is the year companies will start putting their live work on the web.
Am I wrong?