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WordPress 3.1 Book Giveaway – Free!

The last few blog posts I’ve posted here have all started out with “exciting news” – this one’s no different as we’re doing a Giveaway of a WordPress book!

WordPress 3 Complete by April Silver is a thorough guide on all things WordPress and even includes code samples if you get the e-book. We’ve got an advance copy and will be posting a review soon. But you don’t have to wait for my review – you can win a copy today. To enter to win a copy of the book, simply post a comment on why you want this book, how you would use it, or simply link to your current WordPress site. A winner will be chosen randomly using random.org.

What you will learn from this book :

  • Install WordPress in a variety of environments
  • Upgrade WordPress from older installations
  • Add images, videos, tags, and categories to blog posts
  • Personalize and control the content of your website
  • Manage the look and feel of your site with customized themes
  • Allow users to have a variety of control over content
  • Link your website to the outside world through feeds, syndication, and podcasting
  • Create custom post types to manage books, movies, people, or anything else you can imagine
  • Design and create your own themes and plugins from scratch

So – leave a comment! Let us know in the comments section why you could use this book and you could win a free copy. Good luck!

Rediscovering Community Resources to Sustain your Art

Tonight, I will be joining a group of Immigrant Artists in New York City to discuss how to make use of the vast resources available in NYC and beyond. I will focus on developing audiences online, and doing strategic outreach using multiple online channels such as email marketing, and increasingly popular social networks.

Join NYFA and BAC for a fun evening. Come meet artists, and learn about new resources….

Conversations: Rediscovering Community Resources to Sustain your Art

Presented by the New York Foundation for the Arts in collaboration with the Brooklyn Arts Council (BAC)

New York City can seem overwhelmingly vast, divided, and impersonal to newcomers and longtime residents alike, and presents specific challenges to artists struggling to create, often in isolation.  To help newer New Yorker artists keep on creating,  NYFA’s Immigrant Artists Project (IAP) proposes a forum called Conversations for immigrant and culturally specific artists to exchange stories, expertise and support with their peers, building community and sharing resources to further enrich their artistic lives.  IAP is hopeful this will be the first of a series of forums hosted at NYFA in conjunction with organizations such as BAC.

Our inaugural Conversations forum will focus on recognizing and drawing on existing community-based resources in the current economic-political climate, with guests presentations by Cecilia Jurado and others to be announced.  Participants will share their experiences in persevering in their arts practice in spite of immediate financial burdens, lack of funding opportunities, and in finding alternative resources within their own communities.

Please come prepared to share your own stories!The evening will be devoted to networking, with refreshments served, following brief guest presentations. Feel free to bring promotional materials to share with our group.

This event will be hosted at the NYFA Offices:
New York Foundation for the Arts
20 Jay Street, 7th Floor
Brooklyn, NY 11201

On June 10 at 6-8 pm

Space is limited. To attend please RSVP at i.outreach@nyfa.org

This event is part of NYFA’s  Immigrant Artist Project (IAP). Through this project, NYFA seeks to expand the community of artists it serves by nurturing new connections among artists and organizations, and by fostering a supportive community of empowered artists with diverse educational, cultural, and creative backgrounds.

Brooklyn Arts Council (BAC) strives to enrich the quality of life throughout Brooklyn by fostering, encouraging and promoting the arts through service and support to artists and arts organizations.  BAC Folk Arts works with Brooklyn-based folk and traditional artists and their communities to identify, document and present arts that express the boroughs’ diverse living heritage.

The Economy of Free

By producing and promoting your work online, you must develop a strategy for free. I learned this from Chris Anderson who popularized the term, “The Long Tail.” He is now writing a book about the economy of free.

This year, we saw Radiohead lead the way in free by “giving away” their music. By allowing fans to set the price tag, or even download the work for free, Radiohead made a statement about the distribution of art. On the internet, distribution is essentially free. With a good strategy, you can post and distribute with greater ease. And people might or might not pay for it. And why should they?

Recently, Trent Reznor from Nine Inch Nails followed suit by offering free downloads of his music. Before this initiative, he has actively encouraged his fans during shows to download his music for free: Wendy Davis writes, “Last year, at a concert in Australia, he urged fans to download his group’s tracks from file-sharing sites rather than pay what his label charged instead of paying for it on CD.”

Trent Reznor also produced Saul Williams’ album “Niggy Tardust,” and offered the fans a pay-what-you-want system. According to Wendy Davis’ article, the results were mixed. Only 18% of people who downloaded the album paid anything.

However, it greatly increased Saul Williams exposure. His last album sold 34,000 copies, while “Niggy Tardust” sold 28,000. On the other hand, there were a total of 154,000 downloads accounted. That’s five times the number of his past album. Considering Saul’s label took a cut of the 34,000 albums sold, Saul actually made more money on his new album.

Perhaps Free ain’t so bad, afterall.