Founded by Wayne Ashley, the former Director of Arts in Multimedia at Brooklyn Academy of Music (BAM), FuturePerfect is a new performance, art and technology initiative.

It was established to both draw attention to and mobilize the unrealized innovative, artistic, and economic potential of joining two important sectors in New York City: the long established culture industry and the city’s still emerging technology sector. Produced in partnership with leading national and international institutions, FuturePerfect highlights new hybrid performance practices and artistic ideas that continue to emerge as computers and other non-human systems become increasingly integral to contemporary culture.

Not only did we overhaul the initial design, we helped Wayne rethink his company. It’s not easy defining something that is breaking new ground. So we ran usability tests, conducted audience surveys, and assembled a strategic document to help focus FuturePerfect’s mission and vision.