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Hacktivating for the Homeless



This weekend, Arrow Root Media (that’s us) sponsored Reallocate’s Hacktivation – a hackathon for the homeless population in San Francisco. For more info on that, check out our last blog post. What follows below is a summary of what our working group of 6 volunteer hackers did.


Market Street for the Masses Coalition (MSFTMC) is a collective voice and resource for community organizations and companies to strengthen the social, physical and economic well-being of those living in the Mid-Market, Tenderloin, and South of Market neighborhoods.

The coalition needed a website that could :

  • showcase its members
  • get the larger community involved
  • offer tech companies an opportunity to connect with community organizations

Previous to the Hacktivation, MSFTMC organized its community through its Facebook Page and Facebook Group. Now, they have a fully featured WordPress website, hosted and managed by us. Here’s one of our team members talking about the process :

MSFTMC also now has a way to manage their site ongoingly, offer their member organizations a hub to connect, and feature all the ongoing community work. Our 6 person team worked to organize the content, produce the website, and develop an ongoing strategy for engaging the community.

Total Volunteer Time to Produce this site in 1 day : 40 hours

For all the WordPress geeks out there – here are the Tech Specs :

Thanks for all the work, team! We had a blast!

We were also part of a much larger effort to build services for the homeless population – here’s a quick shot of more hacktivators at work :