NOTE: This post was published for participants taking an online marketing seminar at 3rd Ward. I will be fleshing this post out with actual descriptions and summaries. In the meantime, I hope you find this list useful.)
“What can be measured doesn’t always count and what counts can’t always be measured.”
– Einstein
Running a business, organization, or freelance operation in the new economy requires you to be savvy online (if you want to survive). Below is a list of online tools I use and/or recommend.
Online Publishing : WordPress, Posterous, Tumblr, SquareSpace, BusinessCatalyst
I use WordPress to run this site. For more wordpress resources, visit my wordpress archives.
Sample Blogs:
http://unclutterer.com/
http://www.getstoried.com/
http://www.chromasia.com/iblog/
Social Networks : Facebook, twitter, flickr, youtube
Some sample facebook pages:
http://www.facebook.com/issueprojectroom
http://www.facebook.com/brooklynmuseum
Online Communities : Ning, Meetup.com
Some sample ning communities:
Radiohead’s Ning Community
Dance-Tech.net
Email Marketing : Mailchimp, Constant Contact, Vertical Response
Tracking Online Activity : Google Analytics or Clicky
Communication : Setup Google Apps on your own domain for business email + google docs for collaboration. Setup an account here
Web Hosting: Bluehost
Organizing Yourself : BackPackIt, Basecamp
Bookkeeping + Invoicing : QuickBooks or Freshbooks (online invoicing)
CRM (customer relationship management): Salesforce, Tactile CRM, HighRise
Publicity : PR Newswire