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Tools for Running Your Business Online

NOTE: This post was published for participants taking an online marketing seminar at 3rd Ward. I will be fleshing this post out with actual descriptions and summaries. In the meantime, I hope you find this list useful.)

“What can be measured doesn’t always count and what counts can’t always be measured.”

– Einstein

Running a business, organization, or freelance operation in the new economy requires you to be savvy online (if you want to survive). Below is a list of online tools I use and/or recommend.

Online Publishing : WordPress, Posterous, Tumblr, SquareSpace, BusinessCatalyst

I use WordPress to run this site. For more wordpress resources, visit my wordpress archives.

Sample Blogs:

Social Networks : Facebook, twitter, flickr, youtube
Some sample facebook pages:

Online Communities : Ning, Meetup.com

Some sample ning communities:
Radiohead’s Ning Community

Email Marketing : Mailchimp, Constant Contact, Vertical Response

Tracking Online Activity : Google Analytics or Clicky

Communication : Setup Google Apps on your own domain for business email + google docs for collaboration. Setup an account here

Web Hosting: Bluehost

Organizing Yourself : BackPackIt, Basecamp

Bookkeeping + Invoicing : QuickBooks or Freshbooks (online invoicing)

CRM (customer relationship management): Salesforce, Tactile CRM, HighRise

Publicity : PR Newswire

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