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Upcoming Workshops at 3rd Ward

I hope you’ll be able to join me this weekend at 3rdWard.

I’ll be leading 2 seminars on e-commerce and online marketing.

The workshops will be at 537 Metropolitan Ave

ONLINE MARKETING

This seminar offers a quick overview and demos of a variety of free/cheap tools and resources for your online marketing and promotional needs. From blogs, social networks, RSS feeds, twitter, friendfeed, Google AdWords and mailing list management, to tools that enable easy sharing of your content, gathering of user comments, simple-to-make animations, photo-video slide shows, and annotated video clips.  We’ll also discuss the all-important search engine optimization (SEO) techniques.

To better use these services, we will discuss the basic ideas behind them and how they function together. We will also cover how to design marketing and promotion projects for your own business.

ECOMMERCE (register)

Running an online store enables you to sell your works and products without the constraints of time and space. This seminar serves as a crash course in running your own online business. Two main topics will be covered:

The basic mechanism of e-commerce: who’s involved in transacting online? What are the roles of different parties? What happened when users click the “Submit Order” button?

Steps to set up and run your own online store. Get an Internet merchant bank account. Find a reliable host. Learn how to go about your ecommerce technology. Consider buying an off-the-shelf solution, renting technology from a 3rd party provider, or using open-source or free shopping cart software packages. Learn about payment processing with PayPal, 3rd-party hosting and doing it yourself. Get familiar with shipping methods, managing inventory and your products, securing online transactions, designing your store appearance, and basic search engine optimization (SEO), etc.

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