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Category: Digital Strategy Services

Complimentary Site Review!

Google rates your site on relativity, keyword usage, site structure, site speed, time visitors spend on your site, number of inbound links and quality of inbound links. The way your website is built and optimized depends on how many organic visitors your site will get.

To help you gain more traffic, Arrow Root Media is offering a complimentary site review to see how your site performs with these metrics. We will then set up a call with you to go over these results and explain what everything means so we can discuss performing a full SEO Audit of your site.

We love helping businesses succeed and operate more efficiently, which is why we are doing this!

The full SEO Audit is an extensive site audit to identify exactly what errors and warnings are affecting your site and where they are so we can correct them effectively. During the SEO Audit we will also perform a keyword research to target your audience better using relative keywords. Identifying the issues that your site has and correcting them enhances the search engines’ ability to crawl your site effectively and turn your pages up in the search results when people search for what you are offering.

After the audit has been completed and written up in detail, we develop a game plan to best suite you and your business. This will include correcting any and all errors that were uncovered during the audit, optimizing your site’s pages, blog posts, etc.

We also help you develop an online presence through social media, creating brand awareness. Posting relevant and shareable content that people will want to read and share on these social media channels greatly increases organic traffic to your site. People want to read something that is relevant to what they are dealing with or experiencing at the time. If this information is engaging, they will then share this information with friends, family, etc. increasing overall visibility of your site in the process.

We understand that every business is different, has different needs and different clientele. We customize your game plan depending on your specific needs and locations.

Arrow Root Media has been able to help many companies increase their organic search traffic. We have uncovered major site issues: Missing sitemaps, missing image alt tags, missing meta descriptions, URLs that are too long, duplicate page titles, duplicate content and many other issues. We use many different places such as Yelp, Manta, Yellow Pages, Google Places, Google+, and many more to ensure that people are able to find your site, what you are offering  and get the information they are looking for.

Ensuring that your site utilizes all of these things will greatly increase your organic online presence which in turn can increase your overall revenue. Drawing in the people that are looking for what you have to offer, turns into sales.

Be sure to get your complimentary site review today and talk to a Digital Strategist expert to see how Arrow Root Media can help your website thrive!

Complimentary Site Review

Upcoming Workshops at 3rd Ward

I hope you’ll be able to join me this weekend at 3rdWard.

I’ll be leading 2 seminars on e-commerce and online marketing.

The workshops will be at 537 Metropolitan Ave


This seminar offers a quick overview and demos of a variety of free/cheap tools and resources for your online marketing and promotional needs. From blogs, social networks, RSS feeds, twitter, friendfeed, Google AdWords and mailing list management, to tools that enable easy sharing of your content, gathering of user comments, simple-to-make animations, photo-video slide shows, and annotated video clips.  We’ll also discuss the all-important search engine optimization (SEO) techniques.

To better use these services, we will discuss the basic ideas behind them and how they function together. We will also cover how to design marketing and promotion projects for your own business.

ECOMMERCE (register)

Running an online store enables you to sell your works and products without the constraints of time and space. This seminar serves as a crash course in running your own online business. Two main topics will be covered:

The basic mechanism of e-commerce: who’s involved in transacting online? What are the roles of different parties? What happened when users click the “Submit Order” button?

Steps to set up and run your own online store. Get an Internet merchant bank account. Find a reliable host. Learn how to go about your ecommerce technology. Consider buying an off-the-shelf solution, renting technology from a 3rd party provider, or using open-source or free shopping cart software packages. Learn about payment processing with PayPal, 3rd-party hosting and doing it yourself. Get familiar with shipping methods, managing inventory and your products, securing online transactions, designing your store appearance, and basic search engine optimization (SEO), etc.