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Setting Up an Ecommerce Site

This winter, I’ll be teaching a series of classes at 3rd Ward. The first part of the series will be a workshop focused on setting up an ecommerce store. We will look at live sites and multiple ecommerce platforms. This will be a great class and flexible enough to meet your needs. Read below for more



Running an online store enables you to sell your works and products without the constraints of time and space. This seminar serves as a crash course in running your own online business. Two main topics will be covered:

The basic mechanism of e-commerce: who’s involved in transacting online? What are the roles of different parties? What happened when users click the “Submit Order” button?

Steps to set up and run your own online store. Get an Internet merchant bank account. Find a reliable host. Learn how to go about your ecommerce technology. Consider buying an off-the-shelf solution, renting technology from a 3rd party provider, or using open-source or free shopping cart software packages. Learn about payment processing with PayPal, 3rd-party hosting and doing it yourself. Get familiar with shipping methods, managing inventory and your products, securing online transactions, designing your store appearance, and basic search engine optimization (SEO).

Jaki Levy founded Arrow Root Media, a New Media Production and Consulting company. Jaki has worked with multiple non-profits, including: Issue Project Room, The Field, Dance/USA, Rockaway Waterfront Alliance, Queens Council on the Arts, DanceBrazil, and Soundstreams.  His online initiatives and work with Misnomer Dance Theater helped the company secure over $1.25 million in grants from the Doris Duke Foundation and the Rockefeller Foundation to help develop new initiatives for the arts online. He was also the recipient of Cisco’s $25,000 Digital Incubator grant. In 2010, he will be officially launching elastic-city.com, a full ecommerce site devoted to artistic walking tours in NYC.

573 Metropolitan (btw Lorimer & Union), Brooklyn


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