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Meet us at WooConf


In addition to the elections, next week is #WooConf – the first ever conference dedicated to WordPress + Ecommerce. We’ll be attending Monday and Tuesday along with many others from Amazon, PayPal, Elto.com, and .

To celebrate, we’ll be hosting a Happy Hour with WP Engine (our awesome web hosting partners), one block away from WooConf.


When : Tuesday, November 4th, 2014
Time : 5-7pm
Location : The Hall SF
Address : 1028 Market Street


And if we don’t see you at #WooConf, we hope to see you at the Happy Hour!

Setting Up an Ecommerce Site

This winter, I’ll be teaching a series of classes at 3rd Ward. The first part of the series will be a workshop focused on setting up an ecommerce store. We will look at live sites and multiple ecommerce platforms. This will be a great class and flexible enough to meet your needs. Read below for more



Running an online store enables you to sell your works and products without the constraints of time and space. This seminar serves as a crash course in running your own online business. Two main topics will be covered:

The basic mechanism of e-commerce: who’s involved in transacting online? What are the roles of different parties? What happened when users click the “Submit Order” button?

Steps to set up and run your own online store. Get an Internet merchant bank account. Find a reliable host. Learn how to go about your ecommerce technology. Consider buying an off-the-shelf solution, renting technology from a 3rd party provider, or using open-source or free shopping cart software packages. Learn about payment processing with PayPal, 3rd-party hosting and doing it yourself. Get familiar with shipping methods, managing inventory and your products, securing online transactions, designing your store appearance, and basic search engine optimization (SEO).

Jaki Levy founded Arrow Root Media, a New Media Production and Consulting company. Jaki has worked with multiple non-profits, including: Issue Project Room, The Field, Dance/USA, Rockaway Waterfront Alliance, Queens Council on the Arts, DanceBrazil, and Soundstreams.  His online initiatives and work with Misnomer Dance Theater helped the company secure over $1.25 million in grants from the Doris Duke Foundation and the Rockefeller Foundation to help develop new initiatives for the arts online. He was also the recipient of Cisco’s $25,000 Digital Incubator grant. In 2010, he will be officially launching elastic-city.com, a full ecommerce site devoted to artistic walking tours in NYC.

573 Metropolitan (btw Lorimer & Union), Brooklyn


Ecommerce Solutions

Note: This post was written for participants in an ecommerce seminar. Please feel free to leave questions + comments below

To sell items online, you need:
a payment gateway (like paypal) to process payments
a good shopping cart solution
an SSL seal (if you’re processing credit cards on your website)

If you’re starting from scratch, don’t have the support of a developer, or just want an online store, consider Shopify. They have beautiful templates, and can help your online store get up and running quickly. Review pricing and take a tour of what
Shopify offers. They’re great!

Below is a “short” list of payment gateways and shopping cart solutions.


A payment gateway processes the payment for you. Paypal is by far the most popular payment gateways. Here is a list of other payment gateways.

The current leader in processing sales online. They have a great list of resources for shopping carts here.

Google Checkout
Take a look at their merchant center – it’s chock full of resources

A fantastic solution, starts at $5/month. Take a look at their pricing)

If you want to process credit cards with your own bank, authorize.net is the way to go. Fees usually start at $20/month. You will need to purchase an SSL seal to use Authorize.net.


Use Freshbooks. Get a free account on Freshbooks.


NOTE: If you’re running your website with WordPress, use WP-ecommerce. If you’re running your website with Drupal, use Ubercart. Otherwise, there are these other solid solutions.

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