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Upcoming : WordPress Workshop @ 3rd Ward

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Here’s a freakin’ awesome deal from 3rd Ward : Sign up for the WordPress Workshop (section starting 6/13), Illustrator Intensive (6/13), OR Intro to After Effects (6/19) and get a FREE Apple Wireless Keyboard and Mouse.

Starting June 13th, I will be leading a 3 week workshop on WordPress. I’ve helped many organizations build their sites using WordPress and simply love the platform (in fact, this site is running on WordPress). It’s great for blogs, portfolio sites, and creative folks. You can even run ecommerce sites using WordPress.

Go on. Register for the class

A bit about the class :

You’ll learn the in’s and out’s of setting up, customizing and running your own website using WordPress, the most popular blogging platform.

WordPress is used for top blogs like CNN Money, all the New York Times blogs, and many non-profit arts websites. Simply put, WordPress makes publishing your website much easier.

We’ll start off with the basics (like setting up your own hosting) and then move to more advanced topics like customizing a theme (through the WordPress template engine), and inserting plugins for Twitter and Facebook. We will also set aside some time to review content strategy, site architecture, and look at popular plugins to help you sell your products online. This class will work well for both beginners and experts.

You can register for the class by clicking this link.

And to learn more about wordpress, visit my wordpress archives. Really. Click on that link. Or, you can take a look at some sites I’ve built using wordpress.

Upcoming classes at 3rd Ward

This Spring and Summer, I’ll be leading a series of workshops and classes at 3rd Ward. Topics will focus on ecommerce, online marketing, social media, online communications, building an online audience, and finally – a 3-part wordpress workshop.

The classes were initially designed to be taken together, but are now flexible enough to be taken as individual components. Below is a description of all the courses.

Curious about past courses and workshops I’ve led? Want to peruse lots resources or just kill a Saturday nigt? Great. Check out my new archive of workshop resources.

Create Using Social Media

Facebook is now among the top 3 most visited sites in the world. This course will focus on how to leverage platforms like twitter, facebook, and flickr to create dialogue around your work, support your research, and build community. Many artists, non profits, and businesses are successfully using these online publishing platforms to share their mission, values, and process.
Section 1: Tuesday 7:00-10:00p, May 11

More info…

Email marketing is the most effective way to reach your customers, audiences, donors, and constituents. During the workshop, we’ll cover best practices for generating effective email campaigns. We’ll take time to actually consider what you can do to grab your reader, and move them to action.

Section 1: Monday 7-10p, May 24

More info…

Learn the basic mechanisms of e-commerce: who’s involved in transacting online? What are the roles of different parties? What happened when users click the “Submit Order” button? We’ll cover the necessary steps to set up and run your own online store: Get an Internet merchant bank account. Find a reliable host. Learn how to utilize your ecommerce technology.
Section 1: Tuesday 7-10p, May 25

More info…

Setting Up an Ecommerce Site

This winter, I’ll be teaching a series of classes at 3rd Ward. The first part of the series will be a workshop focused on setting up an ecommerce store. We will look at live sites and multiple ecommerce platforms. This will be a great class and flexible enough to meet your needs. Read below for more



Running an online store enables you to sell your works and products without the constraints of time and space. This seminar serves as a crash course in running your own online business. Two main topics will be covered:

The basic mechanism of e-commerce: who’s involved in transacting online? What are the roles of different parties? What happened when users click the “Submit Order” button?

Steps to set up and run your own online store. Get an Internet merchant bank account. Find a reliable host. Learn how to go about your ecommerce technology. Consider buying an off-the-shelf solution, renting technology from a 3rd party provider, or using open-source or free shopping cart software packages. Learn about payment processing with PayPal, 3rd-party hosting and doing it yourself. Get familiar with shipping methods, managing inventory and your products, securing online transactions, designing your store appearance, and basic search engine optimization (SEO).

Jaki Levy founded Arrow Root Media, a New Media Production and Consulting company. Jaki has worked with multiple non-profits, including: Issue Project Room, The Field, Dance/USA, Rockaway Waterfront Alliance, Queens Council on the Arts, DanceBrazil, and Soundstreams.  His online initiatives and work with Misnomer Dance Theater helped the company secure over $1.25 million in grants from the Doris Duke Foundation and the Rockefeller Foundation to help develop new initiatives for the arts online. He was also the recipient of Cisco’s $25,000 Digital Incubator grant. In 2010, he will be officially launching elastic-city.com, a full ecommerce site devoted to artistic walking tours in NYC.

573 Metropolitan (btw Lorimer & Union), Brooklyn