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Year: 2009

Organizing 2.0: How to Plan for Your Website Redesign

“Failing to plan is planning to fail”
– someone who planned

Whether you’ve got an existing site, or need a new one, you need to plan either way. While a web designer or programmer can help you build a site, it’s up to you to figure out “What do I need?”

(via Julie Blitzer @ Advomatic)

New Site: Hudson Valley BarnHouse

So what’s been happening down at the barn?

Well, glad you asked…

We just recently launched a new site: Hudson Valley BarnHouse

The site was built for a rental property in Warwick, NY offering rentals to vacationers and people who simply want to get away. The site features a full lightbox gallery, fully customizable font colors, and is completely mobile friendly (so people on the go can navigate to the property).

I’ve included a few pictures below, but go ahead and see the site for yourself. Heck – who knows – you just might find a great new deal for your next winter vacation!

(thanks to the Elegant Themes community for great support and great themes)

Watch the video below for a glimpse on how the web is touching people everyday.
(via Gawker)

(thanks for the video Mitch!)

New Privacy Policies on Facebook, Cake, and Death

Facebook’s Mark Zuckerberger recently announced that Privacy Policies will be changing on Facebook.

Here is an excerpt from the facebook blog:

“Facebook’s current privacy model revolves around “networks” — communities for your school, your company or your region. This worked well when Facebook was mostly used by students, since it made sense that a student might want to share content with their fellow students.

Over time people also asked us to add networks for companies and regions as well. Today we even have networks for some entire countries, like India and China.”

Still with us? Okay – this is the “good” stuff:
“The plan we’ve come up with is to remove regional networks completely and create a simpler model for privacy control where you can set content to be available to only your friends, friends of your friends, or everyone.

We’re adding something that many of you have asked for – the ability to control who sees each individual piece of content you create or upload. In addition, we’ll also be fulfilling a request made by many of you to make the privacy settings page simpler by combining some settings. If you want to read more about this, we began discussing this plan back in July.

Since this update will remove regional networks and create some new settings, in the next couple of weeks we’ll ask you to review and update your privacy settings. You’ll see a message that will explain the changes and take you to a page where you can update your settings. When you’re finished, we’ll show you a confirmation page so you can make sure you chose the right settings for you. As always, once you’re done you’ll still be able to change your settings whenever you want.

We’ve worked hard to build controls that we think will be better for you, but we also understand that everyone’s needs are different. We’ll suggest settings for you based on your current level of privacy, but the best way for you to find the right settings is to read through all your options and customize them for yourself. I encourage you to do this and consider who you’re sharing with online.”

Ok – everybody got that?

Make sure you review and update your privacy settings when the time comes.

In other Facebook news, Facebook has also updated its policies on sweepstakes. For more on what that might mean, read this great article on TechCrunch about spamming people and making a shitload of money on facebook (written by Dennis Yu, a former spammer).

Ok – now you can enjoy Eddie Izzard’s Cake or Death in Lego Stopmotion

Ecommerce Solutions

Note: This post was written for participants in an ecommerce seminar. Please feel free to leave questions + comments below

To sell items online, you need:
a payment gateway (like paypal) to process payments
a good shopping cart solution
an SSL seal (if you’re processing credit cards on your website)

If you’re starting from scratch, don’t have the support of a developer, or just want an online store, consider Shopify. They have beautiful templates, and can help your online store get up and running quickly. Review pricing and take a tour of what
Shopify offers. They’re great!

Below is a “short” list of payment gateways and shopping cart solutions.

PAYMENT GATEWAYS

A payment gateway processes the payment for you. Paypal is by far the most popular payment gateways. Here is a list of other payment gateways.

Paypal
The current leader in processing sales online. They have a great list of resources for shopping carts here.

Google Checkout
Take a look at their merchant center – it’s chock full of resources

ejunkie
A fantastic solution, starts at $5/month. Take a look at their pricing)

Authorize.net
If you want to process credit cards with your own bank, authorize.net is the way to go. Fees usually start at $20/month. You will need to purchase an SSL seal to use Authorize.net.

ONLINE INVOICING

Use Freshbooks. Get a free account on Freshbooks.

SHOPPING CARTS

NOTE: If you’re running your website with WordPress, use WP-ecommerce. If you’re running your website with Drupal, use Ubercart. Otherwise, there are these other solid solutions.

Read more

Tools for Running Your Business Online

NOTE: This post was published for participants taking an online marketing seminar at 3rd Ward. I will be fleshing this post out with actual descriptions and summaries. In the meantime, I hope you find this list useful.)

“What can be measured doesn’t always count and what counts can’t always be measured.”

– Einstein

Running a business, organization, or freelance operation in the new economy requires you to be savvy online (if you want to survive). Below is a list of online tools I use and/or recommend.


Online Publishing : WordPress, Posterous, Tumblr, SquareSpace, BusinessCatalyst

I use WordPress to run this site. For more wordpress resources, visit my wordpress archives.

Sample Blogs:
http://unclutterer.com/
http://www.getstoried.com/
http://www.chromasia.com/iblog/

Social Networks : Facebook, twitter, flickr, youtube
Some sample facebook pages:
http://www.facebook.com/issueprojectroom
http://www.facebook.com/brooklynmuseum

Online Communities : Ning, Meetup.com

Some sample ning communities:
Radiohead’s Ning Community
Dance-Tech.net

Email Marketing : Mailchimp, Constant Contact, Vertical Response

Tracking Online Activity : Google Analytics or Clicky

Communication : Setup Google Apps on your own domain for business email + google docs for collaboration. Setup an account here

Web Hosting: Bluehost

Organizing Yourself : BackPackIt, Basecamp

Bookkeeping + Invoicing : QuickBooks or Freshbooks (online invoicing)

CRM (customer relationship management): Salesforce, Tactile CRM, HighRise

Publicity : PR Newswire

Upcoming Workshops at 3rd Ward

I hope you’ll be able to join me this weekend at 3rdWard.

I’ll be leading 2 seminars on e-commerce and online marketing.

The workshops will be at 537 Metropolitan Ave

ONLINE MARKETING

This seminar offers a quick overview and demos of a variety of free/cheap tools and resources for your online marketing and promotional needs. From blogs, social networks, RSS feeds, twitter, friendfeed, Google AdWords and mailing list management, to tools that enable easy sharing of your content, gathering of user comments, simple-to-make animations, photo-video slide shows, and annotated video clips.  We’ll also discuss the all-important search engine optimization (SEO) techniques.

To better use these services, we will discuss the basic ideas behind them and how they function together. We will also cover how to design marketing and promotion projects for your own business.

ECOMMERCE (register)

Running an online store enables you to sell your works and products without the constraints of time and space. This seminar serves as a crash course in running your own online business. Two main topics will be covered:

The basic mechanism of e-commerce: who’s involved in transacting online? What are the roles of different parties? What happened when users click the “Submit Order” button?

Steps to set up and run your own online store. Get an Internet merchant bank account. Find a reliable host. Learn how to go about your ecommerce technology. Consider buying an off-the-shelf solution, renting technology from a 3rd party provider, or using open-source or free shopping cart software packages. Learn about payment processing with PayPal, 3rd-party hosting and doing it yourself. Get familiar with shipping methods, managing inventory and your products, securing online transactions, designing your store appearance, and basic search engine optimization (SEO), etc.

Social Media and NonProfits

[via http://ow.ly/B5Qg]

1. You are an adult now — it’s okay to talk to strangers. Panel moderator Dr. Kyra Gaunt set the stage by reminding us to forget what we learned as kids. Social media — and in particular Twitter — is great for talking to strangers. You can learn new ideas and share resources with people around the world.

2. Take the walls down and embrace a ’social culture’. Allison reminded attendees that social media tools are just that. If you want to create change, your organization needs to shift how it thinks about social media–from a mindset of fear and control to one of listening and sharing. Several times she said we need to ‘tear down the walls’ and allow the lines to blur between what happens internally and externally. Having a social culture is about opening up and sharing; letting go of the content and giving more credit than you take.

3. The Internet is not an ATM. Success is about building relationships–not building numbers. For those people and orgs particularly interesting in raising money via social media, Deanna shared a helpful way to think about this: Just like you can’t walk into a bar, say how awesome you are and then ask someone for money… you can’t expect people to give you money, hand over fist, via Facebook and other social media sites. You have to build relationships and follow the tried and true practices of fundraising — the same ones that have been around since before the web — share your story, interest the potential donor by giving them something to do other than donating (cultivation), share more about your work and invite them to see your programs in action (stewardship), and then ask them to join you/invest/donate (solicitation).

4. Being everywhere is nice, being relevant is best. Andrew spoke about the huge access the Internet offers — citing stats from how the presidential candidates used social media in the 2008 election. Where radio, TV, and print are economies of scarcity, he said the Internet is an economy of abundance. Deanna asked a great question in response, “How do we move from abundance to being relevant? How do we make info relevant and interesting in people’s lives?” I think this is one of the most important questions to ask and consider right now.

5. Logos don’t talk, people do. Another hot question at this seminar and others on nonprofits + social media is about walking the line between your professional and personal brand, especially if you are the one tweeting, blogging, status-updating, commenting, texting, etc. for your organization. Allison made a great point in response to this topic and reiterated her earlier comments about taking down the walls and letting it blend. People want to talk to other people. “Social media is not a spectator sport—it’s a contact sport.” If you are not sure if social media is for you, start small and experiment.

Next seminar from Baruch College will focus on ‘going mobile’ on November 12, 2009. To watch footage from this event or find out more about the next one, check the Center for Nonprofit Strategy and Management.

Facebook Groups are more like Facebook Pages


Facebook Groups have long been a part of the Facebook experience as a way for people to organize and discuss particular issues of interest. However, until now, Group activities have been isolated to the group page and it was often difficult to find out what currently was going on within a group. We have received feedback from many of you saying that you want to know more about what is going on within your Facebook Groups, in the same way you know what is happening with your friends and other connections on the site — on your home page.

Starting today, we’re transforming Groups to make it easier for you to communicate with other members and create a smoother experience as you browse through Facebook. If you don’t see the new design just yet, you will soon. We’re currently testing it with a small percentage of people on the site and will roll it out to everyone in the coming days.

First, we revamped the design for Groups so that they look similar to other parts of the site such as profiles and Pages. This means that groups will now have a Wall that summarizes all the recent activities of people within the group and a Publisher that enables members to share their content.

Second, group activities, which previously only appeared in the group, will now be delivered to your News Feed. To ensure that you get the most interesting and relevant content from groups you’ve joined, you only will see stories when one of your friends posts within a group rather than when all members post. For example, you now will see a story when your friend uploads photos from a recent party at your high school alumni group or when one of your friends posts a message on the Wall of your pick-up soccer group saying that there is a special game this week.

Interacting with Groups will become easier since you can follow the links to the content directly from the News Feed stories or make comments on these stories directly from your home page. You can choose to see only group-related stories on your home page by sorting by Groups from the filters on the left-hand side.

Keep in mind that while Groups and Pages now look the same, they still serve different purposes. Groups are for fostering member-to-member collaboration, while Pages remain the best way to broadcast messages to your fans if you are a business, organization, public figure or other entity.

You can form a Facebook Group around any community you’re connected to in your real life: book clubs, sports teams, churches, whatever you want. To date, there are over 45 million groups on the site. If you aren’t a member of a group yet, search for one to join or start your own.

Social Media Expected To Drive Holiday Shoppers

For non-profits, November and December translate to donation season. For businesses, it’s a time to think about what deals to offer their customers. And for marketers, it’s time to think – how will I help businesses reach the RIGHT customers?

by Sarah Mahoney

[via MediaPost]

With consumers determined to limit their holiday spending, a new study predicts they will do more of their Christmas bargain-hunting through social media, and less through search engines or shopper review sites.

The study, from Oneupweb, compared holiday traffic trends over the last two years at the top-ranking e-tailers, social sites and review sites against the latest user trends, and found that while search engines have typically been the leading driver to retail sites, “social media is influencing search behavior and affecting the purchases a consumer makes.”

“We found that traffic to social sites steadily gained on retail sites in 2007 and 2008,” it says. Despite a holiday bump, direct traffic to online retail sites fell 10%, behind traffic to social sites, which grew 12% from December 2007 to December of last year. “Traffic to the review sites remained stagnant throughout the year, experiencing a mild bump during the holiday season,” the report says.

Will you be using social networks to drive sales this holiday season? If so, how will you work to adjust your existing marketing budget?

WordPress Resources

This past September, I led a Blogging Workshop at the Brooklyn Food Coop. I covered lots of material and thought I would post a collection of wordpress resources.

Some of you are already blogging and are familiar, while others are just getting started.
Either way, I would encourage you to explore the resources below, and feel free to contact me with any questions.

Enjoy!

WordPress Themes

There are a whole host of wordpress theme respositories

Here are a few blogs that usually have good wordpress resources:
Smashing Magazine | http://www.smashingmagazine.com/tag/wordpress/
Noupe | http://www.noupe.com/category/wordpress
Blog Perfume | http://www.blogperfume.com/category/wordpress-theme/

Premium (paid) Themes

WooThemes | http://www.woothemes.com/themes
Elegant Themes | http://www.elegantthemes.com/
Graph Paper Press | http://graphpaperpress.com/

And my favorite and most recommended theme framwork | Thesis Theme

Portfolio Themes


If you are a designer, photographer, or want to showcase your portfolio, there are a whole host of good Portfolio themes
Here are a few good posts with nice pre-built portfolio themes

http://www.jeffhendricksondesign.com/portfolio-wordpress-themes/
http://designm.ag/freelance/wordpress-portfolio-themes/
http://www.themescloset.com/2009/03/15-best-premium-wordpress-portfolio-themes/
http://www.smashingmagazine.com/2009/04/29/ultimate-guide-to-using-wordpress-for-a-portfolio/

WordPress Video Tutorials

If you’re looking for good video tutorials, take a look here:
http://wordpress.tv

https://videopress.com/v/TNpNObS3

I’ve also posted wordpress resources here
http://www.arrowrootmedia.com/tag/wordpress/

Finally, you can take a look at wordpress’ resources.
They have great resources, tutorials, forums, and examples
http://wordpress.com (Setup your own wordpress site for free)
http://wordpress.org (Read more about wordpress)

If you have a great wordpress resource or find a great theme, please feel free to let me know if the comments below

Social Media Gurus

In February, I did a presentation called, “How to Ruin Your Online Reputation”
One of the sure-fire ways to ruin your reputation is to call yourself a social media guru (or allow others to call you that).

This video sums up the pitfalls of working with a self-proclaimed social media guru

This. Is. Hysterical.
There’s cursing in here, so you may not want to play it at work.

Upcoming: PR Workshop at The Field

Please join me and Fran Kirmser at The Field for a hands-on workshop:
PR for the 21st Century

During this workshop, we will help you plan an effective PR campaign. We will also list best practices, and review tips for reaching traditional press, bloggers, and fans.

Here’s the official word:

In a culture saturated with information, how can an artist continue to stand out from the pack? What are some new (and old) methods to help your work get noticed? Join us at The FAR Space to explore the intersection of traditional marketing streams with newer web-based media platforms. Hear examples of creative and effective marketing campaigns and best-practices for how to get the word out in the 21st century.

6:30 pm – 9pm

Sign up here

The FAR Space
521 West 26th Street, 2nd Floor
Between 10th and 11th Avenues

Critics, Bloggers, and PR in the 21st Century

Last night, a group of bloggers, producers, artists, choreographers, and critics gathered to discuss a very important question – in a shifting world where the role of print media is shifting, what is the role of the critic (particularly in the world of dance)?

In the arts, press = $. If you get good press, you get more bookings (from presenters), more donations (from patrons and board members), and more people come see you. So the (basic) formula goes. So, Press is important. Duh. But press does not equal critics. And critics do not exist for the sole purpose of generating good press for art. Critics write to generate dialogue. Is this still the case? More importantly, will that be the case 2 years from now? Probably. It should.

But can bloggers actually fulfill the same role that the critics from the New York Times (and other reputable publications) have filled for the past X amount of years? And what were those roles to begin with?

You’re welcome to debate these questions in the comments. But for the purpose of this particular post, I’ll focus on the role of bloggers, and what I see as an evolution of publicity, audience development, and general discourse around art work. To grossly generalize and simplify things, I’ll break it down into 2 camps. Bloggers are bad, and bloggers are good.

In his book, The Cult of the Amateur, Andrew Keen takes the position that bloggers and “the crowd” are diluting our culture. In a NYTimes review of his book, Michiko Kukutani writes

“what the Web 2.0 revolution is really delivering is superficial observations of the world around us rather than deep analysis, shrill opinion rather than considered judgment.” In his view Web 2.0 is changing the cultural landscape and not for the better. By undermining mainstream media and intellectual property rights, he says, it is creating a world in which we will “live to see the bulk of our music coming from amateur garage bands, our movies and television from glorified YouTubes, and our news made up of hyperactive celebrity gossip, served up as mere dressing for advertising.” This is what happens, he suggests, “when ignorance meets egoism meets bad taste meets mob rule.”

Essentially, he takes the position that the wisdom of the crowds essentially creates a popularity contest. Google search results, he claims, are based on popularity and not relevance. On the other hand, Dan Gillmor has a more optimistic and positive view on the publishing revolution. In his book, We the Media, Gilmor writes:

The rise of the citizen-journalist will help us listen. The ability of anyone to make the news will give new voice to people who’ve felt voiceless — and whose words we need to hear. They are showing all of us — citizen, journalist, newsmaker — new ways of talking, of learning xxix

Many writers have lost their jobs as critics for reputable publications. If writers who have been laid were to publish on a blog, would their word be valued any less? If Elizabeth Zimmer published a critique or piece on her own blog, is her writing any less valid? I trust we live in a world where this is not the case. So why are we not seeing more writers who have been laid off blog on their own sites?

We still believe in mainstream media. Mainstream media still serves a purpose.
Read more

Upcoming Talks + Events

On Sept 23rd, I’ll be joining Marc Kirschner, Sydney Skybetter and Tom Schreiber for a Keynote Lunch at the New York State Arts Summit

You can see my presentation here.

We’ll be talking about Arts + Social Media

(the video above was featured on TechPresident.com)

On Sept 29th, I’ll be joining Brian McCormick and many others to talk about Dance, New Media, and Blogging at Movement Research.

For those in NYC – Here are the critical details.
This should be an awesome panel (Brian is great)

Studies Project: Towards an Adjudication Model for Dance Criticism
Tuesday September 29, 2009 at 7pm.
Abrons Arts Center at 466 Grand Street.
Conceived of and moderated by Brian McCormick

Read about the event here

In addition to these speaking engagements, I’ll be leading a few workshops at The Field

I hope you’ll be able to join me at one or more of these exciting events!

Public Relations for the 21st Century
Fran Kirmser & Jaki Levy, Thursday, October 8, 6:30-9pm
LOCATION: The FAR Space
$40/$25-Field Members

In a culture saturated with information, how can an artist continue to stand out from the pack? What are some new (and old) methods to help your work get noticed? Join us at The FAR Space to explore the intersection of traditional marketing streams with newer web-based media platforms. Hear examples of creative and effective marketing campaigns and best-practices for how to get the word out in the 21st century.

Co-presented with Harlem Arts Alliance

Growing Your Web Presence
Jaki Levy, Mondays, October 19, 26, November 2, 6:30-9pm
LOCATION: Harlem Arts Alliance
$120/$75-Field Members

This hands-on three-part workshop helps participants create their online presence. Learn how to set-up your own site and integrate free web platforms like Flickr, YouTube, & WordPress to build a cost-effective and dynamic communication center that reflects your creative work. We will begin to develop and implement individual plans and strategies for your current projects.

Harlem Arts Alliance
290 Malcolm X Blvd, 2nd Floor
Between 124th and 125th Streets in Manhattan
2/3/4/5/6/A/B/C/D to 125th Street

Co-presented with Harlem Arts Alliance

Advanced Internet Strategies
Jaki Levy, Mondays, November 16, 30, December 7, 6:30-9pm
$120/$75-Field Members

Take your existing online presence to a whole new level in this hands-on three-part workshop. Brainstorm innovative strategies in a group setting to harness new media platforms, incorporate social networks, blogs, and other free web services. We will discuss appropriate and relevant technologies and techniques to move your current work forward.

Managing your Email with Google Apps

For people who are looking to manage their emails + domains hassle free, look no further than Google Apps. Google Apps will allow you to have your email available anytime, anywhere, and spam free. You can also use Google Docs, and several other Google Features without setting up a google account.

Google Apps also eases the process of adding new emails and configuring them with Outlook or other email reader.

The video below gives you a quick preview of the Google Apps Dashboard, as well as how to add a new email using your Google Apps Setup

Follow this link to view this video in full screen