Tonight, I will be joining a group of Immigrant Artists in New York City to discuss how to make use of the vast resources available in NYC and beyond. I will focus on developing audiences online, and doing strategic outreach using multiple online channels such as email marketing, and increasingly popular social networks. Join NYFA …
Producing Live Webcasts
OVERVIEW Over the past year, I’ve produced a few webcasts for dance companies. I recently wrote an article about these webcasts, asking questions – mainly – is it worth it? For this article, I’ve included a few insights and considerations for producing your own webcast. The examples I will look at include Misnomer’s webcast in …
The Pyramid of Engagement
Last year, I presented at a great conference organized by Soundstreams. One of the speakers, Max Valiquette from Youthography, presented research about online communities. He spoke of a Pyramid of Engagement. I couldn’t find his research or article, but after a quick online search, I found this article posted below (along with a nice image). …
How To | Writing and Publishing a Post in WordPress
Writing and Editing in WordPress Take a look at the video below to get a sense of how to publish posts + update content on wordpress https://videopress.com/v/a81PKPUD For other great wordpress tutorials, visit WordPress.tv Inserting Media Into Your Post https://videopress.com/v/mAQazAM6 view this video in a larger format
New Site: aCanaryTorsi just launched
Arrow Root Media launches aCanaryTorsi.org I’ll spare you the details – for now. For the moment, take a look at http://acanarytorsi.org/ [screenshot below]
Upcoming Workshop: Strategies for Internet Outreach
Beginning this Tuesday, I will be leading a 3 week workshop at The Field. The workshop is focused on building a solid and meaningful internet presence, and is geared towards practicing Artists and Arts Organizations, looking to build new audiences and connect with their current base. The workshop ranges from the very practical nuts + …
NextBook, JDub, and Milk&Honey
I just recently wrapped up a video project for NextBook and JDub This video was designed for a live event in LA, to be played on a plasma screen. However, we created the project files to be modular, and reusable for multiple formats. NextBook at Milk + Honey from Jaki Levy on Vimeo For this …
Outsourced Logos
I’m currently examining outsourcing, and am running a few experiments. Most recently, I’ve outsourced the creation of my New Logo for my company, Arrow Root Media, to China. Now, I’m outsourcing my choice (or crowdsourcing my choice) – that means I won’t actually pick my logo – you will. So, I could really use some …
Google me and change what google says about you
[via ReadWriteWeb] Ask almost anyone if they would like to be able to change the Google results for their name and you’ll get a hearty “Yes.” What would they mean by that? Probably that they would like to have the ability to remove unsavory information about themselves from the Google index. That is certainly not …
Outsourcing your work, life | My Outsourced Life
A few months ago, I discovered The Moth podcasts. The Moth is a non-profit, and essentially an open-mic for storytelling. A.J. Jacobs, one of The Moth storytellers, recently told a story about outsourcing, which is where I first heard about Virtual Assistants. While you’re reading this, click play below. Take some time to watch the …
Best New WordPress Themes
I was looking around for some new wordpress themes, and remembered the one I used for a recent site for Little Big Pictures. The theme was Oulipo and was designed by Andrea Mignolo. One of her themes was recently among the themes named “Best WordPress Theme for 2008” Here’s bestwpthemes.com’s selection of the best themes …
Live Webcasts for Arts Organizations
One of the more exciting developments this past year (aside Obama’s Inauguration, the stock market crash, and Twitter – yes there are other things in this world aside from twitter), has been the proliferation of live online video. Websites + companies like UStream.tv and Mogulus have made high quality live web broadcasts a reality. This …
Using Facebook for marketing your Organization
I don’t usually do these “How to use xyz to do abc” kind of posts (or do I?). So while I might be able to write a post on “how to use facebook for marketing your organization,” I’ll spare you. There are many other places you can go for that HOWEVER – I just saw …
Dance Videos made for the web
Why is “dance made for the web” an important topic? Elizabeth Zimmer wrote in December 2008, “The past 20 years have seen the proliferation of cheap video equipment, and rare is the downtown stage not shared between dancers and video projections…some of these artists are as savvy as they are gifted, and they will figure …
Artist Salon at Chez Bushwick, March 25th
[via Move The Frame blog] At the next Artist Salon on March 25th at Chez Bushwick, I will be looking at dance work created specifically for the web. Dance on Camera has already established itself as a viable medium for showcasing dance + performance. However, there is a growing trend of artists creating and adapting …
The Defibulators | CD Release Party
Last night, The Defibulators hosted a great night of music to celebrate their new CD Release, Corn Money. New York Magazine writes: In the way they re-create the barroom swing of the Hank era, the Defibulators and their fellow indie-country bands present themselves as more authentic than, say, Taylor Swift. But while Corn Money has …